According to one Redditor on the thread, many of the human resources higher-ups at Target are heartbroken by the company’s lack of backbone.
Sadly, it seems that The North Face is the exception to a grim corporate rule. While conservative politicians like Majorie Taylor Green and Lauren Boebert have called for a boycott against The North Face, the company has remained undaunted in its support for the queer community.
We stand with those who support our vision for a more inclusive outdoor industry.'” … Creating community and belonging in the outdoors is a core part of our values and is needed now more than ever. “We are honored and grateful to support partners like Pattie Gonia who help make this vision a reality. “The North Face has always believed the outdoors should be a welcoming, equitable and safe place for all,” said a company spokesperson. The North Face responded to anti-Pride backlash from their customers by hiring drag queen Pattie Gonia to be the face of their newest ad campaign. If Target had decided to take a concrete stance against bigotry, they would not have been the first company to do so. The employee ended their post admonishing the company for “claim allyship only to choose money just like everyone else.” One employee was told that their team would spend the day “pulling all pride from the salesfloor and putting it in the back” after having already been told to move the merch from the main displays and put it in “women’s performance.” The employee claims that they were “lied to” and were forced to “lie to their team that this was ever about swim sales in the first place.” It is likely that the employee is referencing the tuck-friendly swimsuit line made for adults that caused outrage after conservatives claimed the suits were being marketed to children. In a thread entitled “Pride Fiasco 2023,” both queer and straight Target employees have come together to lament the retailer’s decision to pull Pride merchandise and recount their experiences at their specific storefront. The majority of Target employees have been heartbroken over the brand’s lack of support towards the LGBTQ community, and many threads on Target employee subreddits are an outpouring of grief. Nevertheless, many storefronts have pivoted away from selling Pride merchandise, leaving many articles of clothing in the dumpsters. Experts have warned that Target’s actions will only embolden violent extremists, who will see the brand’s decision as evidence that threats of violence work.
While the company claims that this decision was made due to threats of violence against Target employees, it’s likely that their sinking stock prices were the chief cause. In response to widespread conservative backlash against Traget’s Pride merchandise line, the company has ordered much of the clothing to be removed from shelves. Sadly, Whitworth and numerous other CEOs plead ignorant to the fact that that anti-trans blacklash in this country is not part of a reasonable “discussion.” It is simply targeted hate, and yes, the issues does “divide” many Americans, yet by pretending not to “choose a side,” Anheuser-Busch has tacitly kowtowed to that hate.Įmployees at Target are seeing their company do the same.
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